The nature of prejudice 1954 1988 remains one of the most influential and often cited publications in the entire field of intergroup relations it has been called a brilliant and accurate statement of the eclectic causes and possible cures of prejudice aronson 1978 a work that presents a lasting paradigm for the. William l kolb the nature of prejudice by gordon w allport cambridge addison wesley publishing company inc 1954 537 pp 550 social forces volume 3. The nature of prejudice item preview remove circle the nature of prejudice by allport gordon w 1954 topics prejudices vooroordelen prejuges publisher cambridge mass addison wesley pub co collection inlibrary printdisabled internetarchivebooks americana. With profound insight into the complexities of the human experience harvard psychologist gordon allport organized a mass of research to produce a landmark study on the roots and nature of prejudice first published in 1954 the nature of prejudice remains the standard work on discrimination